Plans unveiled to bring four Krispy Kreme Doughnut shops to NH

By PAUL FEELY
New Hampshire Union Leader
February 15. 2016 8:13PM
A box of a dozen of Krispy Kreme Doughnuts' signature item, glazed doughnuts, is shown here. (krispykreme.com)

The former owner of 10 Five Guys franchises in New Hampshire said Monday he hopes to bring Krispy Kreme Doughnut shops to four locations in the Granite State — Manchester, Nashua, Salem and the Seacoast — with the first location opening within a year.

“I am excited to bring Krispy Kremes to New Hampshire,” said Cort Mendez, owner of NH Glazed LLC in Amherst. “Few brands bring a smile to people’s faces like their doughnuts.”

On Monday, Krispy Kreme Doughnuts, Inc., announced it signed a development agreement with NH Glazed, LLC, to open four shops in New Hampshire and three in Maine over the next several years.

“The demand for Krispy Kreme doughnuts and coffee continues to grow throughout New England, so we are very happy to bring this iconic brand to New Hampshire and Maine,” said Patricia Perry, Krispy Kreme Doughnuts’ Vice President for Global Franchise Development, in a statement. “Our partner, Cort Mendez, owner of NH Glazed, LLC, is experienced in the restaurant industry and is committed to delivering the high-quality Krispy Kreme Doughnuts experience to our customers in those states.”

Mendez said Monday while nothing is finalized in terms of locations, he has zeroed in on three communities and one area of the state for Krispy Kreme stand-alone shops.

“We’ve looked at locations on South Willow Street in Manchester and I would love to be there, and Amherst Street in Nashua,” said Mendez. “I would like to be in Salem, so obviously Broadway is somewhere we are looking at. I also want to be on the Seacoast, most likely in Portsmouth, but I would be open to Newington or Seabrook also.”

Mendez said the first Granite State grand opening may not be far off.

“Within the year,” Mendez said. “That’s the goal.”

He said after he sold 10 Five Guys franchises in New Hampshire “about a month and a half ago,” he was looking for another opportunity to get back in the hospitality industry.

“People have a real connection to this brand,” he said of Krispy Kreme. “They haven’t changed the recipe since they opened in 1937.”

Currently the only Krispy Kreme locations in New England are at the Mohegan Sun Casino and Resort in Connecticut. The company had previously opened seven New England locations, but by the early 2000s, they had all closed.

Mendez called the idea of taking on regional coffee and doughnut juggernaut Dunkin’ Donuts “a daunting task.”

“They have come up with a fantastic recipe for coffee, and an overwhelming amount of their sales is from coffee,” said Mendez. “Their sandwiches are catching on too, but doughnut sales seem to be on the decline. With Krispy Kreme, the bulk of their business is doughnuts. At Dunkin’, people are buying doughnuts in ones or twos. They walk out of Krispy Kremes with dozens.”

As a company, Krispy Kreme Doughnuts is expanding development efforts throughout the United States, with a particular focus on the Northeast, Northwest and areas of the Midwest. The first shop in Alaska is scheduled to open this summer, leaving Massachusetts, Minnesota, North Dakota, Rhode Island, South Dakota, Vermont and Wyoming without a Krispy Kreme shop.

As of Nov. 1, Krispy Kreme reported having 116 company, 176 domestic franchise and 792 international franchise shops — up a combined 159 stores overall from last year.

pfeely@unionleader.com


BusinessFoodManchesterNashuaSalemSeacoast

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