Our Market
The New Hampshire Union Leader and New Hampshire Sunday News are the most powerful advertising media in the New Hampshire market. These newspapers have distribution and readership in every county in the state, with more than 200,000 daily readers and over 250,000 Sunday readers, your story or message reaches all parts of the state.
The greatest strength of these newspapers lies in the three-county area of Hillsborough, Rockingham and Merrimack counties.
These three counties account for the largest proportion of the state¹s population and are the dominant commercial and retail center of New Hampshire. This three-county area is a demographically diverse market. Seventy-six percent of all adults have lived in the area for at least five years, and seven-in-ten are homeowners. Sixty- three percent of adults have household incomes of $50,000 or higher and two-thirds are married.
As you can see, The Union Leader and New Hampshire Sunday News provide readers with outstanding national and international news coverage that offers excellent marketing opportunities for everyone.