Binnie adds newscast to his station programming
Former U.S. Senate candidate Bill Binnie plans to launch live, local television news broadcasts on his Derry television station starting in late August or early September. (UNION LEADER FILE)
NH1 also will tap personnel working at Binnie's radio stations to share news content that also will appear on a new website, nh1.com, set to debut a few weeks prior to the TV newscasts. A smartphone app also is planned.
The TV newscasts will run from 5 p.m. to 6:30 p.m. and 10 p.m. to 11 p.m. Mondays through Fridays and 10 p.m. to 10:30 p.m. Saturdays and Sundays. A Sunday magazine show will air from 11 a.m. to 11:30 a.m.
"By and large the conclusion from the research was people in New Hampshire would like a choice," Kinberg said.
"Clearly Channel 9 is a big competitor," Kinberg said. "Channel 9, they've done what they've done for a long time and been successful for it. We have to be very different than Channel 9."
"We'll never try to out-Channel 9 Channel 9," Kinberg said
Jeff Bartlett, general manager at WMUR, wasn't available for comment.
"A lot depends on whether he's in it for the long haul, how deep his pockets are and how far he's willing to reach into his pockets," Scala said.
Binnie, a Portsmouth businessman who ran for U.S. Senate in 2010, "doesn't have any role in the news gathering in any way, shape or form," Kinberg said.
"It's no longer the case a newspaper is just a newspaper and a television station is just a television station," Edmonds said. "TV stations are devoting more effort in putting up a good website than they used to."
"We basically learned how hard it is to make news, and we learned we need to be comprehensive" and have more than one newscast a day, Kinberg said.
NH1 expects to win more ad dollars out of existing advertising customers as well as lure new ones.
"Even for a successful station, there are always more people who aren't advertising on it than are," Kinberg said.
NH1 advertised for 27 full-time positions and 11 part-time positions in addition to the existing radio people and some engineers. About a half-dozen positions are filled so far, including news director and digital content manager.
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