Manchester resident Kevin Duffy is hesitant to talk about the Boston Red Sox' chances of winning the World Series.

Like most longtime Red Sox fans, he knows that when one's mind turns to thoughts of the Sox winning, it becomes a real possibility the Sox will ... well, you know. Such is the way of the world.

But Duffy has an extra reason to hope the Red Sox pull out a World Series victory over the Colorado Rockies: He could get about $1,200 out of it -- not because he joined an office pool or made a futures bet in Nevada, but because he bought a sofa during Jordan's Furniture Inc.'s "Monster Deal" promotion last spring.

Under the terms of the promotion, he and his wife, Elisha, will get a full refund for the sofa if the Sox capture another Series championship.

How much did it cost, exactly? Duffy, 29, can't recall.

"We haven't looked at the (sales receipt) because we don't want to jinx ourselves," said Duffy. "It's definitely put a new perspective on things, that's for sure."

Duffy is one of many New Hampshire residents who bought furniture from Jordan's during the promotion, which has proven to be a home run for the East Taunton, Mass., -based company.

For one thing, it's given them publicity money alone can't buy, as Duffy found out on a recent business trip to Chicago.

"I found a Red Sox bar to watch (World Series) Game 1, and about half the people were aware of the promotion," he said.

But the deal also helped the company -- which has a 54,000 square foot store in Nashua and three stores in the Bay State -- move a whole bunch of furniture.

"We really didn't know what to expect," said Eliot Tatelman, Jordan's Furniture's president and chief executive. "Did it exceed our expectations? Yes."

"It certainly worked because it gave a lot of people incentive to come in and buy," Tatelman said.

And buy they did.

"It's approximately just short of 30,000 orders.... It's a lot of furniture."

Jordan's plays its cards close to the vest in terms of its finances and operations, and Tatelman wouldn't discuss the dollar value of the furniture covered under the promotion. He also wouldn't discuss the insurance arrangments that made it possible for Jordan's to offer the deal.

A look at the company's Web site, however, suggests that if the Red Sox go on to win the Series, Jordan's customers could each easily reap a four-figure windfall -- or even more.

The site lists leather sofa prices ranging from $699 to $2,998 and upholstered sofa prices ranging from $399 to $2,999. Dining table prices listed on the site range from $498 to $4,698. Given those prices, the amount of refunds potentially coming customers' way could total several million dollars.

For Duffy and his wife, the "Monster Deal" promotion was the deciding factor in buying a new sofa, although it certainly wasn't the only driver behind the deal.

"We were getting ready to be in the furniture market, and the promotion kind of put us over the edge; that's kind of what sealed the deal," Duffy said.

Some New Hampshire residents who bought from Jordan's admitted they hadn't followed baseball closely before making their purchases. They do now, though -- and they've become ardent Red Sox fans.

"I don't like to think about it too much because I'm afraid it'll jinx them," said Candia resident AnnMarie Morse, 48, who bought a $1,998 sectional from the company.

"We had moved to a new home, and that's why I bought the furniture. I didn't even think about (the promotion)," Morse said. "I don't follow professional sports; my husband does."

But Morse has been following the Red Sox closely ever since they played the Los Angeles Angels to start the postseason. She also really likes her sofa.

"It was a great promotion, and I'm sure Jordan's generated lots and lots of sales. It was a great idea," Morse said. "Every day I look at it, and I'm thinking, 'I could be getting some money back.'"

Goffstown resident Arlene Sullivan, 64, has also been following the Series closely. The regular season, with its 162 games, is a bit much for her; but now things have really gotten interesting, she said. She and her husband bought a $1,600 sofa for their lake condo during the deal.

"It makes the games a lot more exciting. I watch the games, and they're a lot more fun," Sullivan said. "It's kind of a fun thing to look forward to -- it gets more interesting as the games go by."

Jordan's has set up a special call center and is bringing on more people to deal with the expected crush of inquiries if the Red Sox win.

Still, if the Sox bring home another ring, customers should expect to wait eight weeks for their refunds.

"The public's going to have to be patient with us," Tatelman said.

Lucky furniture owners also will find themselves sharing the wealth with another winner: the Internal Revenue Service. With federal tax law requiring taxpayers to report prize income greater than $600, Jordan's will accordingly issue owners a Form 1099 and notify the IRS.

As a result, furniture buyers benefitting from the promotion will have to pay a tax on the value of their purchase. Still, it's a small price to pay for otherwise free furniture -- and another Red Sox World Series championship.