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Monday's Business: Lempster woman's products are off to the Oscars





  • From her kitchen table in Lempster, where she creates hand-beaded coffee scoops, Jennifer Berube talks about the excitement of having her coffee scoops, below, at a pre-Academy Awards artisans show for celebrities and industry insiders.


    (Meghan Pierce Photo)


LEMPSTER — It's a Hollywood story for a movie mogul: Woman loses job, starts her own craft business making hand-beaded coffee scoopers, which end up in the hands of celebrities at the Oscars.

For self-professed “Martha Stewart geek” Jennifer Berube, her road to the Oscars Gift Lounge started when she lost her job as a secretary at a Newport company four years ago.

“I didn't love the job, so I wasn't heartbroken that I didn't have the job anymore. But it was the Monday after Thanksgiving and I was bummed I didn't have money for Christmas presents. So I made them and it worked out really well,” Berube said.

For family and friends that year, Berube made gift baskets that included her handmade eye pillows stuffed with lavender and flax seed, homemade bath salts and hand-beaded spoons to scoop the bath salt.

“I've always felt creative. I always did well in my art classes. I enjoyed making things, but I never really felt that I was an artist because I couldn't draw, I couldn't paint, I tried pottery once; it was a disaster,” Berube said laughing.

She handpicked the beads to match the decor of her gift basket recipients' bathrooms. Her friends loved the scoopers, so she started making the two-tablespoon size scoopers with coffee in mind. “I love coffee. I love the way it smells. I love the whole ritual of making a cup of coffee.”

People loved her creations so much she eventually worked up the courage to walk into a gallery in Keene, which agreed to sell her work. Soon she was invited to sell her scoopers at the Peterborough Farmers Market.

Berube likes to joke that she has a corner office with a big window — her kitchen has two large glass doors looking into the woods outside the Lempster home she shares with her husband, Eric.

Her vintage kitchen table is stocked with copper wire, wire cutters, a tray of multi-colored beads; some halfway through the process of sorting, and spoons and vintage silverware; both of which she decorates with beads using the thin copper wire.

She also decorates silverware settings for custom orders for events like weddings.

“I love what I do. I love what I make. I have fun making these things. It feels creative. It's fun when you make something and people get excited about it,” Berube said. “I want each piece I make to be a reflection of your personality, not just what I'm in the mood to make that day.”

Each year her business, Elegantly Eclectic LLC, grows. Profits go up and expenses go down, she said. And she is constantly promoting and marketing her business online, answering emails from customers, filling orders, reading blogs.

Last spring she applied online to be a part of the Artisan Group, which works with entertainment industry event promoters to get its members handmade products into event gift bags.

Berube said she thought nothing of it. “I apply for things all the time and hear nothing.”

She was surprised to be invited into the group hours later. And when asked last July, she said yes to participating in the Oscar Gift Lounge event by GBK Productions in Hollywood.

From July to December, she made 100 hand-beaded coffee scoopers that retail for $15 to give away at the event, she said. They were shipped to California early this month. She also made special gift boxes and, like the other participating members, paid a fee to cover the group's costs.

The Oscars Gift Lounge is taking place the three days leading up to the Academy Awards and is being held in honor of the nominee and presenters.

One of her spoons is to be on display at the Artisan Group's table, and the other 100 are going into gift bags for celebrities who attend the lounge.

“Some of people who are involved in the Artisan Group have seen really great things happen for them. This one girl who makes jewelry, her jewelry was worn on the show ‘Pretty Little Liars.' One artist got invited to a red carpet event in the Hamptons to sell. Another artist ... was approached by the ‘Real Housewives' franchise to make jewelry for the ‘Real Housewives.' We receive a lot of good attention,” Berube said.

She doesn't know exactly which celebrities will attend, but she is excited.

Each celebrity who receives one of her scoopers will also be asked to have a photo taken, which Berube will be able to use in marketing and promotions.

This is very exciting for Berube, “See, Tom Cruise loves it. You should love it, too.”

But ultimately it's all the possibilities and “what-ifs” this opportunity could bring her, she said. “I am excited that I went from having no job to having a job that I really love. And I love the possibility of where it can go.”
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