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Goffstown bead store closing at the end of March

Union Leader Correspondent

February 24. 2012 11:00PM

GOFFSTOWN - Bead store Ju Ju Beads will close at the end of March, making it the third business to close in the downtown area in recent weeks.

Owner Deanna Erickson said she is closing the shop after just over a year in business because she got a job opportunity she couldn't refuse.

Erickson was doing consulting for a manufacturing firm in New York, and was offered a full-time position.

'They finally just made the right offer,' she said.

According to Erickson, the decision to close the shop was not an easy one to make, but she felt the business was too new to have someone else manage it.

'I had to make a choice,' Erickson said, 'and it was a really tough one.'

Despite the recent closure of Direct Gas and the sudden closure of Riverview Tobacco, opening a business in downtown Goffstown is still a good idea, said Robbie Grady, president of the Main Street Program.

'Businesses come and go,' Grady said, 'that's the nature of small business.'

Grady said that while there are some vacancies on Main Street, there are new businesses coming in.

The Alpha Barber Shop is now open in the space formerly occupied by Riverview Tobacco, and when Erickson closes up shop for good, a children's consignment shop will be waiting in the wings.

'We're working on business recruitment,' Grady said.

Grady said the months of January and February are slow, with people venturing outside less and spending less money after the holiday season.

'It's very complex,' Grady said of the reasons downtown businesses succeed or fail. She said it's a combination of timing, ownership and the marketplace that drives the success of a business.

'The ones that thrive adapt to the changing times,' she said.

Derek Horne, assistant town administrator and economic development coordinator, said there are many businesses that thrive in the downtown area.

It's not all doom and gloom, Horne said.

'We try to look at it optimistically,' Horne said. 'It's unfortunate that these businesses have closed, but the good news is that the spaces don't stay vacant for long.'

Jo Marie Denoncourt, who owned and operated Jo Marie's Country Shoppe for 10 years before it became Ju Ju Beads, said she thought the location, next door to TD Bank, was ideal for a small business.

'It's a great spot,' she said.

Denoncourt said she closed her business to take time for herself and to enjoy her new grandchildren.

'It was just the right time for me,' she said. 'I didn't have the time for myself and family that I wanted.' Denoncourt said she had a few different opportunities to move to other spots in the downtown area, but didn't because she 'really loved the space.'

Erickson said she enjoyed the support of the Goffstown community while she was in business there.

'I'm going to miss it,' she said. 'I didn't expect to enjoy it so much.'

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