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July 04. 2012 9:57PM

Moultonborough restaurant offers comedic theme, pizza and burgers

MOULTONBOROUGH — Lisa and David Cross had decided to open a new pizza and grill restaurant in a plaza off Route 25, but they were missing one key component: a name.

“I wanted something fun,” said Lisa Cross, the former owner of an ice cream restaurant on Squam Lake.

“I thought about my husband’s stack of Archie comic books, and we wanted to get ‘cheese’ in there,” she said. “So we came up with Archeez.”

They had renditions of the Archie comic strip characters painted on the store’s sign and they decorated the small dine-in area of the store in red and yellow, and named dishes after the characters.

They opened in April and had a good turnout of guests.

One guest, though, surprised them.

“A woman came in and was asking us where we got the name, she asked a lot of questions about it,” Cross said. “She was just standing at the counter. We didn’t know what to think at first.

The woman turned out to be Lynn Montana, the daughter of the late Archie comics creator and cartoonist Bob Montana of Meredith. She had seen a newspaper advertisement for the restaurant and came to see it herself, Cross said.

Montana liked the restaurant so much that she decided to help out.

In the past few months, Cross said, she and the storeowners had lithographs of original Archie strips made, and they now adorn the restaurant’s walls.

And now, if you want pizza or an Archeez Burger, you can sit and eat your food among classic Archie comic frames.

They are also preparing copies of original Archie comic strips for kids and adults to peruse.

“(Montana) has been so supportive of us, she really liked the idea,” Cross said. “She said these cartoons will only appear on our walls.”


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