BETHLEHEM — The Rocks Estate in Bethlehem is ready for the holidays with a new shopper-friendly website, a Facebook contest and a glimpse of bygone days.

The 1,400 acre estate, owned by the Society for the Protection of New Hampshire Forests, gets most of its funding as a sustainable Christmas tree farm.

“We sell over 2,200 cut-your-own plus the ones we ship, plus wholesale, so we do between 4,500 and 5,000 per year,” estate manager Nigel Manley said.

Trees can be ordered from the farm’s online shop along with handmade wreaths and accessories. The newly updated site now offers wish lists, multiple shipping addresses, and specific delivery dates.

Clare Brown works part-time for The Rocks in shipping and online sales. She said last year they shipped 230 trees and 450 handmade wreaths all over the country.

“We have a lot of people from the Boston area and New York City,” she said. “New England is probably our strongest customer base, but we also have a lot of people from Texas come up in the fall, tag their trees, and we ship them to them.”

Fellow worker Carleen Quinn said shipping a Christmas tree is a popular option for both convenience and quality.

“When people realize you can have it cut on Monday, put in a box on Tuesday, and at your door on Thursday, that’s fresh,” she said.

Quinn runs the farm’s two holiday shops. The Marketplace specializes in gifts made by New England artisans and other American-made products.

The farm store carries local syrups, jams and jellies, along with unique ornaments and decorations. Both shops will be open from now through the end of the holiday season.

Tag-your-own tree weekends at the farm run until Oct. 21, and Manley said now is the best time to tag a tree. “It’s nice, there’s no snow, and you can actually see the tree,” he said.

Customers are also invited to decorate and photograph their tagged tree for the farm’s “Gaudiest Tree” contest on Facebook.

“Whoever gets the most likes on Facebook for the gaudiest tree, we’ll give them the tree,” said Manley.

Julie Ferland tagged her tree and decorated it in red, white, and blue for her Navy husband, Kyle, stationed in San Diego. Julie and seven-week old son Christopher will join Kyle next month and the tree will be shipped to their new home.

“I couldn’t give him a fake tree for his first Christmas,” Ferland said.

The farm is offering Victorian trees this year for the first time. These trees have a more open branch structure and add a bit of nostalgia with a practical purpose.

“I’ll actually go in and select trees that are good shapes and great color, but have gaps in them so it’ll be ideal for people who want to have big ornaments,” Manley said.

Starting in November the farm offers special tree-cutting weekends with horse drawn wagons and fireside caroling. They also provide trees and wreaths for Christmas Tree Weekend packages with local inns and resorts.

For more information and the online gift shop, go to therocks.org.

kgarofalo@newstote.com