Home » Opinion » Editorials
Ads in schools? A definite ‘yes’
Allowing advertising in Manchester schools is an easy call. When the Board of School Committee takes up the issue, it should vote “yes” unanimously.
The notion that advertising is somehow inherently wrong or tawdry is ridiculous. The notion that our middle school and high school students are incapable of resisting the allure of an ad placed in their schools is equally ridiculous.
Public spending on Mancheter’s schools rises every year, but it does not rise as fast as the district’s labor costs, which are imposed by union contracts foolishly agreed to by compliant school boards of the past. The result this year was a tremendously financially challenging budget. Accepting appropriate advertising can alleviate some of the budgetary stress in a way that helps students, local businesses and taxpayers.
The city’s baseball stadium and civic arena have corporate sponsors and walls covered in advertisements. The city’s airport contains ads, and the Parks and Recreation Department has a program in which companies can sponsor parks. Schools should not be exempt from this revenue-generating enterprise.
Because children are required to attend school, advertising there should be approached with care. The guidelines adopted by the school board’s Coordination Committee provide a good start.
Businesses should be able to send flyers home with students, buy ad space on the walls of hallways and other common areas, and even buy naming rights to common facilities, such as libraries and athletic facilities. Sponsorships of sports uniforms might also be considered. Extra sensitivity, though, should be given to advertising in elementary schools, where students are more impressionable.
For years we have advocated that the city schools open their doors to advertising. It is disappointing that it took a budget crisis to get the school board to consider the issue seriously. If it approves the policy quickly, perhaps some of this year’s budget strain can be relieved, and pressure on future budgets can be reduced.
READER COMMENTS: 4
- Burning rubber: And public dollars - 0
- Hassan was right: 'Bullying' bill goes too far - 12
- Strategery: A war by any other name - 29
- Freeh dumb: Favoritism in Vt.? - 6
- Public be damned: Litchfield latest example - 2
- NH's 9/11 victims: We cannot forget - 0
- Celebrating Stark: And America, in Manchester - 0
- NH's Obamabots: Taking their cues from party bosses - 57
- Spending & voting: MayDay's wasted money - 5
READER COMMENTS: 0
- Another View -- Bill Duncan: What did the NH Supreme Court really say about private school funding? - 6
- Charles Arlinghaus: NH's job problem needs more than one fix - 4
- USNH's raw deal: Part deux - 2
- College Sports Roundup: NEC's Locke scores twice in soccer win - 0
- NHIAA Roundup: Campbell, Jutras blank Gilford - 0
- Pirates stay hot, blank Red Sox - 0
- Londonderry police to open station to residents - 0
- Man accused of raping 13-year old in Nashua - 2
- NHIAA Golf: Crusaders teeing up special year - 0
Man accused of raping 13-year old in Nashua
Seabrook mom pleads not guilty by reason of insanity to attempted murder of her two children
Alleged accomplice in brutal Bedford home invasion, attack on doctor and wife, says his testimony was coerced
Win tickets to see Demi Lovato
Another View -- Sharon Day: The Democrats' claim to be the party for women is just not believable
Another View -- Bill Duncan: What did the NH Supreme Court really say about private school funding?
Every vote counts: Here is the proof