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November 13. 2012 8:26PM

Makeover includes new moniker for Merrimack hotel


The former Fairfield Inn in Merrimack is now a Holiday Inn Express. (KIMBERLY HOUGHTON/Union Leader Correspondent)

MERRIMACK - Following months of renovations, the old Fairfield Inn has been transformed into a modern and spacious hotel under new ownership as the Holiday Inn Express & Suites.

The Holiday Inn, at 4 Amherst Road off Exit 11 of the F.E. Everett Turnpike, opened its doors on Monday after a multimillion-dollar makeover.

"This was such a great opportunity to take an attractive building that was constructed in 1981 and reinvent it into something totally new. We are actually bringing something back to life, which is very exciting for us," said David Roedel of Roedel Companies, a New Hampshire-based hotel operator.

The newly refurbished hotel has 100 guest rooms ranging from $119 to $139 per night. King and double queen suites are available, along with a complimentary breakfast, free wireless high-speed Internet access, fitness center and outdoor swimming pool.

The three-story hotel is close to the new Merrimack Premium Outlets, one of many incentives prompting Roedel Companies to pursue the extensive renovation project, according to Roedel.

The Colonial-style architecture remains intact, but the interior of the hotel has been refreshed with a contemporary New England look, new lobby, updated fixtures and modern decor.

"We liked the bones of this building, and we really liked its location," Roedel said. "We have made it more attractive, and rebranded the hotel to fit the demand for this business-based climate here in Merrimack."

Previously, the old hotel housed about 115 rooms, but after the renovations, there are now 100 rooms complete with brand new bathrooms, flat-screen televisions and Internet access. All guest rooms, the lobby and public spaces were renovated and expanded to be compliant with the Americans with Disabilities Act, and a portico and larger breakfast space was added.

"Everything was done first class. It is beautiful," said Sharon Nista, director of sales. "I think this hotel is so warm and welcoming. We are all thrilled about it."

The new Holiday Inn Express & Suites in Merrimack is the second hotel of its kind in New Hampshire, and the 41st in New England. It includes the signature blue lights along the exterior of the facility.

Between 25 to 30 staff members will be employed at the new hotel, according to Roedel, who anticipates up to 70,000 guest occupancies within the first year.

Roedel Companies, of Wilton, owns and operates the Hilton Garden Inn Manchester and a select portfolio of nationally branded hotels throughout the Northeast, including other Holiday Inn Express and Suites, Hilton Garden Inns and Hampton Inn and Suites. The company builds and renovates hotels throughout the Eastern United States for its own account and third parties through ROK Builders, its construction management subsidiary.

RGH Hospitality, the hotel management subsidiary of Roedel Companies, will run the Holiday Inn Express & Suites in Merrimack on behalf of the ownership. Other companies partnered with the project were RSJ Associates for interior design and procurement services, and Group One Architecture.

"I think everyone here is excited to have this project completed and finally open to the community," Roedel said on Tuesday.

A grand opening celebration has been planned for Dec. 5.

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Kimberly Houghton may be reached at khoughton@newstote.com.



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