Manchester board OK's ads in school
MANCHESTER - The Board of School Committee has approved a new advertising policy, opening the door to ads in gyms, cafeterias and elsewhere, subject to restrictions and the superintendent's review.
The board voted unanimously on Tuesday to support the recommendation of the Coordination Committee to enact the policy.
There was little debate about approving the policy, which was discussed extensively in committee. The director of a youth media organization, Rona Zlokower, however, did raise concerns about the susceptibility of children to advertising.
"The commercialization of our school environment must be approached with thoughtfulness and sensitivity to what our children take home at the end of the school day," Zlokower told the board during the public comment period of the meeting. "Will it be a slogan for sugar-sweetened beverages, or will it be their grasp of the U.S. Constitution, the solar system and algebra?"
Zlokower said she wasn't opposed to Manchester's policy, which she called "thoughtful," but she said media education could mitigate the negative effects of advertising, a task her organization, Media Power Youth, could assist with.
The board did approve a measure to have the Curriculum and Instruction Committee examine how media education might be incorporated into the advertising program.
Compared to other districts, Manchester's advertising policy is exceptionally broad, allowing ads in a wide range of venues - from cafeterias, to hallways and athletic fields, and in video and audio form.
The policy does, however, place limits on the ads' content. Any advertising would have to be in keeping with "contemporary standards of good taste," according to the policy, and all advertising agreements would have to be approved by the superintendent, as well as the school board.
The policy specifically bars advertising that promotes "tobacco, alcohol, illegal drugs, gambling or weapons," contains "obscene or sexually explicit language," or that advances "any religious or political organization and/or message" or candidate for elected office.
- - - - - - - -
Ted Siefer may be reached at firstname.lastname@example.org.
READER COMMENTS: 0
- New Derry school year launch honors everyday heroes - 0
- Stevens High School in Claremont to have start pushed back to Sept. 10 because of renovations - 0
- Plymouth State's $32 million health, track facility seen as student draw - 0
- Free school meals rejected as Manchester board bucks federal program - 49
- Proposed hike for Manchester's driver education course reversed - 1
- With SNHU merger on hold, search renewed for NHIA president - 0
- Interim president encouraging student growth at WMCC - 0
- Pinkerton superintendent tours school in hors- drawn carriage - 1
- Granite State Arts Academy in Derry ready to open its doors - 0
READER COMMENTS: 0
- NH Motor Speedway to again host two Sprint Cup Series weekends in 2015 - 0
- St. Anselm football players practice ini August heat - 0
- White, Glenn lift Fisher Cats over Harrisburg, 6-4 - 0
- KSC field hockey first in coaches poll - 0
- New England Patriots guard Mankins traded to Tampa for TE Wright - 0
- NH Fisher Cat Lee still striving for making it to the major leagues - 0
- Former city restaurateur gets jail sentence for sex assault - 0
- Former high school art teacher gets suspended sentence in drug case - 0
- New Manchester school district standards to give teachers more leeway - 0
Backyard boulder kills Raymond homeowner
Market Basket: 'So close, yet so far'
KSC field hockey first in coaches poll
Reports: Market Basket doomsday plan would shutter 61 of 71 stores if deal not struck soon
GOP for legal pot? Hemignway's high help
Ohio's Rob Portman: GOP can win back Senate