New Maine liquor plan takes aim at NH through lower prices

Under a more favorable contract arrangement, the state could take in more than $30 million profit annually, according to Reid. Thatís after the state pursues plans to lower some retail prices and allow liquor retailers higher profit margins in an effort to grow Maineís spirits business. Those lower retail prices, according to Reid, would help Maine recoup a portion of the $30 million in spirits sales the state loses annually to neighboring New Hampshire, where retail prices are generally $2- to $7-a-bottle cheaper than in Maine. The $30 million in sales amount to $11.6 million in lost profits.

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