Emmy-winng graphic artist shares tricks of the trade
April 11. 2013 12:36AM
IN THE KNOW: James Victore, a professor at the School of Visual Arts in New York City, lectures and teaches regularly around the world.
The program, to be held in the institute's French Building Auditorium, 148 Concord St., will close the second annual Distinguished American Artists Discussing Art series.
Victore plans to disagree with everything audience members' think about graphic design and its purpose. He believes that knowing about jazz, wine and auto racing can make someone a better designer; that graphic design is about experiences and stories and using your hands; that the best designs punch people in the gut.
James Victore was born in 1962, and was raised in upstate New York. He moved to New York City when he was 19 and by 23, after dropping out of two different colleges, became an apprentice to noted book-jacket designer Paul Bacon.
Since those days Victore's posters have been exhibited at the Museum of Modern Art in New York, and are in the permanent collections of the Palais du Louvre in Paris, the Library of Congress in Washington, D.C., the Design Museum in Zurich, and the Stedelijk Museum in Amsterdam.
Clients include Moet & Chandon, Aveda, Esquire magazine, TIME magazine, Yohji Yamamoto, Bobbi Brown cosmetics, The New York Times, and The School of Visual Arts in New York City.
Victore's first book, a 25-year survey of his designs called "Victore, or Who Died and Made You Boss?," was designed by Paul Sahre, and published by Abrams in 2010. Victore is a professor at the School of Visual Arts in New York City, and he lectures and teaches regularly around the world.
Awards include an Emmy Award for television animation, gold and bronze medals from the Broadcast Designers Association, and a CLIO bronze medal.
Admission is $20; free for institute students. For details, log onto nhia.givezooks.com/events/spring-2012-daada-lecture-series.