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Andrew Hemingway, a young Republican strategist who in January finished a close second in the New Hampshire GOP chairman’s race, said that while Rubio’s knowledge of hip-hop might not translate directly into votes, it reflects a broader appeal that has been lacking in the party. “He has a side to him that is very relatable, and he’s not afraid to show it,” Hemingway said. “He’s not afraid to loosen up his tie a little bit and have some fun.”