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April 30. 2013 1:00PM

DEKA medicine dispensing tech seen as potential boost to Coke fountain soda business


What happens when the Italian automotive design firm Pininfarina and a horde of Coca-Cola (NYSE: KO ) industrial engineers tinker with a micro-dosing technology delivered by DEKA, the company that invented the Segway? (Pininfarina)

What happens when the Italian automotive design firm Pininfarina and a horde of Coca-Cola (NYSE: KO ) industrial engineers tinker with a micro-dosing technology delivered by DEKA, the company that invented the Segway? Enter the Coca-Cola "Freestyle," a single fountain equipped with a touchscreen, capable of dispensing more than 125 Coke-branded drinks and innumerable variations.


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