Experts weigh in on UNH logo designs
Last week, the university acknowledged it is paying about $100,000 to a New York City firm for the marketing makeover.
"We are unable to provide the logo files as they are not our legal property," Mantz said in an email.
• The Mind Puzzle.
An N and H circumscribed by a U, with all three letters sharing common vertical elements.
"If your logo's too much of a mind puzzle, it's going to present problems," warned Scott Tranchemontagne, president of Manchester-based Montagne Communications.
Sean Owen, president of Manchester- and New York-based wedu, said it is the most progressive, and will force people to think about it. He noted that logos are part of something else — a letterhead, a web page, a sweatshirt; most people who see the logo in context will recognize the letters.
An N and H, inside a block-lettered U.
It was favored by all three experts. Owen sees it as an emblem. "Your traditional Ivy League colleges are known to have their emblems, their crests," he said.
"It's very clean, not complex," said Tranchemontagne.
"It's simple, it's clear," Bstieler said.
• Too Much Information.
An N and H share a logo with three other design elements.
"It's most grounded in tradition," he said, "but it needs to be simple and unique." He noted some people thought the field of stars represented snow, and thought that was a turnoff.
"It has a lot of different things going on," Tranchemontagne said. "Some people try to do too much with a logo."
"It's busy," Owen said.
Tranchemontagne pointed out that the current logo is very horizontal — Thompson Hall on the left with the name of the university stretching far off to the right.
Owen said there is a huge range in the price for a new logo.
If the package includes market research and focus groups, $100,000 would be about correct.
The university has said the price includes a redrawing of the university seal and guidelines that specify how the trademark can be used. Mantz said the money comes from a discretionary fund of privately raised dollars, and the project is seen as crucial by the president's cabinet.
READER COMMENTS: 0
- Board of Ed finds in favor of Goffstown; Dunbarton plans Supreme Court appeal - 2
- Tech conference sparks ideas and imagination - 0
- Nashua assessment tests miss the mark - 1
- St. A's board of trustees responds to criticism of graduation change - 2
- Officials proposing cutting Derry school budget by $1.4 million - 0
- St. Anselm in a stir over graduation date change - 13
- Nashua schools struggle to find more time for middle-school math - 0
- Former Gov. Lynch chosen for PSU Robert Frost award - 0
- Keene State College gets funding to further biology research - 0
READER COMMENTS: 0
- Two Manchester women arrested in separate shoplifting incidents in Hooksett - 1
- Maine police search car belonging to husband of Londonderry shooting victim - 0
- Man arrested after chase, threatening to shoot police in Bow - 0
- Good Samaritan pins Manchester purse snatcher - 0
- Homeless man who saved woman from river: 'I don't consider myself a hero' - 9
- High School Basketball: Rivalries renewed in QCIBT - 0
- Dave D'Onofrio's Patriots Notebook: Will they get everything on their list? - 0
- Tuohy brothers add new restaurant in familiar spot - 0
- New Horizons volunteers deliver groceries and good cheer, making Christmas special - 0
Londonderry schools placed on lockdown after soldier's unplanned visit to high school causes alarm
Police say woman tried to steal 15 iPads