Bhriley, the spokesdog for Pet Pantry Provisions in Exeter, tastes the new Butchers Feast dog food created by the store. (COURTESY)
Exeter company launches refrigerated dog food line
Pets are watching what they're putting in their mouths as well, or at least their conscientious owners are.
The demand for pet foods that support a natural, healthy diet has led to a new food for Fido called Butchers Feast Premium Pet Food.
"More and more people are realizing how important it is to feed their pets healthier, just like we're feeding our families. People want to see their pets live longer and healthier lives, and realize that in the wild, dogs and cats don't consume grain, soy and wheat in their diets. They lived off the protein they could find as well as vegetables," said Bev Hanson, who handles marketing for Pet Pantry Provisions.
During the development phase, Hanson said a network of customers and friends performed taste testing and feeding trials to see what flavor profiles were the most preferred.
The food is made with locally sourced beef, chicken, turkey and liver from Vermont. The carrots, butternut squash, peas and green beans also come from local sources.
"The Butchers Feast food has been well received by our customers," Hanson said.
The food is being sold in local butcher shops like the Meat House, but Pet Pantry Provisions plans to expand to larger, high-end grocery stores and butcher shops.
Butchers Feast comes in 1.5-pound rolls (chubs) and 6-pound chubs. Flavors include chicken, turkey and beef. The manufacturer's suggested retail price is $8 for the 1.5-pound roll and $21 for the 6-pound roll.
The store is also in the process of developing a fish-based dog food, as well as cat food.
For more information, visit www.petpantryprovisions.com or www.butchersfeast.com.