Large billboards grabbing attention on Route 101 in Epping
A message welcoming people to Epping appears on one of two new large billboards recently installed at the Brickyard Square shopping center. The billboards are meant to attract drivers from Route 101. (JASON SCHREIBER PHOTO)
"They're hard to miss," said 20-year-old Jazz Prince of Raymond, who watched the billboards being installed last week at the Brickyard Square shopping center.
The billboard on one side shows an image of a young girl blowing bubbles and the message, "Welcome to the Town of Epping. Happiness Starts Here…" followed by the Brickyard Square logo. The opposite side of the billboard is still blank as are the two sides of the second billboard located nearby.
Waterstone needed waivers for the billboards because town regulations only allow a maximum of 40-square-foot signs.
"After the first 90 days advertising will be available to every business, not only those businesses located in Brickyard Square," said Josh Levy of Waterstone Retail Development. "Let's take full advantage of this great opportunity to promote Epping and economic growth and attract more people to town."
Joe Foley, now the board's chairman, questioned whether the big signs had a place in a small community like Epping, but others felt they have an economic benefit and would not be obtrusive.
"We've gotten no comments either way," he said. "I wasn't in favor of them, but I think they'll be done tastefully. They've done everything tastefully in that development."
"If people see the billboards from 101 then they'll know what's here," said Leslie Weiskopf of Kingston.
Weiskopf saw the billboards for the first time while she was out shopping at the center with her husband, George, Tuesday morning.
Eighty-year-old Margaret Tuck agreed.
"It doesn't matter one way or the other. They're not hurting anybody," the Kingston woman said.
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