Hesser College changes name, announces online programs
The for-profit college, which held its 112th commencement ceremony in May, officially becomes Mount Washington College on July 1.
At a press conference announcing the name change today, representatives of the Kaplan Higher Education Group, which acquired the college in 2000, will also unveil plans for online-only associate and bachelor degree programs in business administration.
Traditional degree programs will continue at the college’s main campus in Manchester and satellite locations in Salem, Concord, Portsmouth and Nashua. Enrollment for the national online program opens July 15, with classes starting in September.
“Time and money are two hurdles that keep many career-minded people from pursuing higher education,” he said. “The barriers are particularly high for adult learners who are working full-time, raising a family and balancing schedules while pursing a degree.”
“Admission will require meeting selective entrance standards,” Temte said. “This model is not for everyone, and is likely to appeal more to highly motivated, self-directed individuals, including students who have earned prior college credits.”
According to the National Center for Education Statistics, the average cost for a bachelor’s degree, including room and board, is $54,400 at public institutions; $94,000 at private for-profit institutions; and $145,000 at private, nonprofit institutions.
Name change tested
Changing the name of an institution that’s been around for more than 100 years was not done without some market analysis, said Temte.
“We feel we have very strong individuals who are providing high-quality education for our existing students on the ground and in the hybrid or blended online programs already in place, and we want to leverage that experience,” he said. “More importantly, from a cultural perspective, it’s important that we act as one Mount Washington College and not have a distinct online division versus an on-ground division.”