Beer business bucks up around Independence Day
Smuttynose Brewing Co. president Peter Egelston poses in the company’s brewery on Heritage Avenue in Portsmouth in August. The company plans to move into a new larger facility in Hampton this fall. (UNION LEADER FILE)
According to the American Beer Institute, during the days surrounding July 4 last year, $1.36 billion worth of beer was sold in America, and in 2012, the average Granite Stater consumed 44 gallons of beer, good for the second-highest rate in the country.
Part of what makes summer so busy at Smuttynose is that along with producing summer seasonal brews, the brewery is already preparing to make its autumn seasonal ales.
But the Fourth of July, which the Beer Institute said is America’s top beer-selling holiday, doesn’t just benefit local brewers, but vendors as well.
“We see a good uptick in business, and all upticks are important. These kind of big holidays, like the fourth and Christmas, are all important to businesses that sell and brew beer,” Bingel said.
“From hops producers to can and bottle makers in communities across the country, beer is an economic engine that contributes more than $246 billion to the U.S. economy. As folks raise a beer this July Fourth in backyards, on front porches and at holiday celebrations, I ask that they salute the millions of Americans who worked to get that beer from grain to glass,” said Joe McClain, president of the Beer Institute, in a statement.
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