Nashua's new motto: ‘Dare to begin’
A three-dimensional logo incorporating a rising yellow sun, a blue infinity symbol representing the Nashua and Merrimack rivers, and a splash of green to highlight New Hampshire’s beauty are all a part of the new logo.
The branding initiative, a collaborative effort between the city and the Greater Nashua Chamber of Commerce, has been in the works for more than a year.
“It is a call to our city collectively. How will you dare to begin?” said Galligani.
Bill Schick of MESH Interactive Agency of Nashua has helped with the city’s rebranding efforts.
Using the power of three colors — yellow, blue and green — along with the infinity symbol, the logo represents the city’s ability to keep things in motion and continuously reinvent itself for the better, Schick said.
It is critical for people to keep coming back to Nashua throughout the various stages of their career and life, Williams said.
Last year, the city hired North Star Destination Strategies of Tennessee and MESH Interactive Agency of Nashua to spearhead the city’s new branding campaign and help create a strapline and logo to market Nashua.
Also recently hired was New Sky Productions of Nashua, which has signed a contract with the city to create two promotional firstname.lastname@example.org
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