Seminar explores Asian marketing
CONCORD — Asia and the Far East are booming markets with opportunities for Granite State companies, according to the New Hampshire International Trade Resource Center.
The ITRC hosts a return visit on Sept. 17, by James Chan, who will speak on Marketing to China and Beyond, from 9 a.m. to 3 p.m. at the Department of Resources and Economic Development in Concord.
The cost is $95.
Potential customers in such countries as Thailand, Malaysia, Singapore and Hong Kong are looking for commodities such as food, aircraft parts, telecommunication, navigation, medical devices and software, said Tina Kasim, program manager for the ITRC.
“These markets are prime locations for New Hampshire businesses to expand their exports,” Kasim said in a news release. In the first half of this year, New Hampshire led the U.S. in export growth, at an annual rate of 18.5 percent, she said.
Chan, who spoke at an ITRC seminar in November, will speak about doing business in China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand. Wendy Pease of Rapport International will discuss cultural influences on marketing strategies in Asia.
The first 15 companies signing up for the day-long seminar, which are qualified for a State Trade and Export Promotion grant, qualify for translation services by Rapport International at no additional cost.
For more information, visit www.ExportNH.org or call 603-271-8444.