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September 10. 2013 6:41PM

Promotion

Manchester-Boston Regional Airport travelers met with display promoting NH


A traveler passes a new video exhibit aimed at spotlighting New Hampshire's ecomonic attractors at Manchester-Boston Regional Airport on Tuesday. (DAVID LANE/UNION LEADER)

MANCHESTER — Travelers at Manchester-Boston Regional Airport are now being greeted by a new trade-show style display urging them to “Live Free and Innovate” in New Hampshire.

Coordinated by the N.H. High Tech Council, the centerpiece of the exhibit is a new video highlighting efforts that make New Hampshire a great state in which to live and do business.

The video runs continuously and greets travelers and visitors as they exit the terminal, providing snapshots on New Hampshire’s economy, tech sector, commitment to research and quality of life.

The project was conceived by the council’s board of directors, who value the airport location as a prime opportunity to grab the attention of visitors to the area, according to Executive Director Matt Cookson, whose communications firm, Cookson Strategies, produced the video.

“We knew that a unique format like a video with key messaging about our state would catch people’s attention and demonstrate the value proposition the state offers to launch, relocate and grow a business,” he said in a prepared statement. “The airport staff was extremely supportive of this effort to create a welcoming message to the millions of people that fly in and out on Manchester every year.”

Council partners in the project included the state Department of Resources and Economic Development (DRED), Stay Work Play NH and the University of New Hampshire.

For its contribution to the video, Stay Work Play NH answers the question, “What makes NH a great place to live and work?” pointing to quality of life statistics, such as a low poverty rate and high rankings in child and family well-being.

UNH highlights its support of the high-tech sector through research and programs like the Emerging Technology Center, the Flow Physics Facility and the Technology Transfer Center.

The five-minute video, located on the first floor to the right of the main entrance, starting running on Aug. 26 and will be updated annually. The effort was underwritten by Dyn, Fairpoint Communications, Image 4 Productions and Nanocomp Technologies.

The High Tech Council also has a display in the airport for its Product of the Year award.



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