Timberland reboots brand with ads that woo millennial consumers
Timberland, a New Hampshire company with a rugged boot heritage, is looking to reposition itself as a lifestyle brand for so-called millennials, a term that marketers use to describe consumers who are mostly in their 20s and early 30s.
LATEST NEW HAMPSHIRE ANGLE
Marijuana seller target of robbery
Former All-Star Red Sox shortstop Rico Petrocelli: “blessed” to have grown up in Brooklyn, now lives in Nashua
Family of boy injured at Loon in collision loses challenge to NH law immunizing ski areas