Trulight founders aim to be top NH solar provider
"We are likely going to do a hard launch in January, and that is when we are really going to be able to show what we are capable of," Carter said.
"People appreciate solar, but it really comes down to economics," Kellar said. "Our solution is to provide green energy at or below what people are paying now. We think the market is primed."
Part of the reason the partners are so confident stems from their ability to implement a business model that allows customers to buy solar power from Trulight without having to buy the equipment. If a customer chooses not to buy the equipment, the company will incur the cost of installing and running the solar panels that generate that power, but the customer will pay Trulight for the power."The concept is very new to the region. It is being implemented around the country with tremendous success, and there is a value there," Carter said. "I will put solar panels on your roof, and you pay me less for power than you pay the power company. It is a win-win proposition. And we can charge less than power companies and still earn a profit."Kellar said the customer base of the business is potentially varied, from individual homes to businesses, schools and even entire municipalities.
"There is no getting rich quick on this. It is a long term plan and business model, but the goal is to be the No. 1 provider of solar power in New Hampshire, and we are taking an intelligent long-term look at to how to build a sustainable business model," Carter email@example.com