NASHUA — Just a few months after the city unveiled its new logo and brand, the Nashua Public Library is jumping on the bandwagon and proposing its own rebranding initiative.
Jennifer Hinderer, library director, is proposing that $15,000 in trust funds be used to create a new tagline and website for the library.
Earlier this year, MESH Interactive was awarded a community branding contract to create a new logo and website for the City of Nashua.
“The library would like to participate in the rebranding efforts spearheaded by the Economic Development Department, and use MESH Interactive to design a new logo and develop a new website for us,” Hinderer said in a memo to city officials. “Since Tom Galligani (the city’s economic development director) has already done the work of soliciting bids and selected MESH for the rebranding initiative, it only makes sense for us to take advantage of those procurement efforts and capitalize on both the familiarity that MESH already has with the city and its ongoing work on the rebranding initiative.”
In addition, MESH has already provided the library with an attractive quote for the proposed work, according to Hinderer, noting it is well below normal market rates for a custom website.
The library’s board of trustees approved $15,000 in funds for the project earlier this month, which will come from two separate library trust funds — the Bloomfield and Hussey Trusts. However, the aldermanic Finance Committee must still approve the proposal in order for the funding to be released.The committee will meet at 7 p.m. Wednesday at Nashua City Hall to discuss the library’s rebranding efforts and vote on whether to authorize the funds.
“The library has been working on a redesign of their website for more than three years with little success due to a lack of knowledge surrounding current web design standards, or the expertise in constructing a site from scratch using a content management system,” says a memo to Mayor Donnalee Lozeau, chairman of the Finance Committee. “Hiring an outside firm will ensure that this project is completed in a timely fashion, and provide the library staff with the support to maintain the website themselves going forward.”
According to the memo, the proposed hiring of MESH will enable the library to capitalize on the company’s familiarity with the city’s rebranding campaign, and commission a functional, updated website that includes a new logo designed to identify the library as part of the city’s “Dare to Begin” initiative.
The proposed contract with MESH indicates that the Nashua Public Library logo needs to be refreshed in order to achieve a more modernized look and feel.
“MESH will help you define your vision, help make your brand authentic and yours. We will work with you to create a strategically strong and relevant logo that will drive all communications,” states the contract, noting three actual logos will be created.
If approved, it will take up to three weeks for the branding project to be completed, and about eight weeks for the website development to be finished.