A love of beer and a dog named Honey leads to opportunity
Lazy Dog Beer Shoppe owners Matt Morin and Jennifer Bassler said they decided to name their new business in honor of their rescued dog, Honey, a pit bull whose favorite sport is sleeping. The Londonderry store features more than 400 varieties of local and imported brews, gourmet food items, wine and gifts. (APRIL GUILMET)
The new Lucky Dog Beer Shoppe, located at 27 Buttrick Road, began with a dream and a rescued pit bull named Honey.
At that time, Morin was still spending long hours commuting to his job managing a security systems company in Massachusetts.
The Lazy Dog Shoppe joins a long list of beer-oriented businesses in the Granite State. According to the National Brewers Association, the craft beer industry contributed almost $34 billion to the nation's economy last year.
"I thought to myself, 'We can do this'," Morin said. "It just seemed a much better idea for us to begin working for ourselves."
"Yes, she's a pit bull, but she's just the most lazy, mellow dog you'd ever want to meet," Morin said.
Honey herself is in the store at least one day a week, where she personally greets each guest with a friendly sniff.
The Lazy Dog truly offers selections of both local and imported brews, including many brands of gluten-free beers.
Bassler said the store will host fundraisers for the Salem Animal Rescue League, and they'll soon place a collection can by the front register."This is the best of both worlds," Morin added, "because we're doing something we both love, and we can use it to help a cause that's very near and dear to us."The Lazy Dog Beer Shoppe is open Tuesday through Wednesday from 11 a.m. to 6 p.m., Thursday from 11 a.m. to 7 p.m., Fridays and Saturdays from 11 a.m. to 8 p.m., and on Sundays from noon to 4 p.m.
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