The NH wine industry has a 'spectacular' night planned
Michael Fairbrother, founder of Londonderry's Moonlight Meadery, shows off some of the company's various honey wines. Fairbrother will participate in the annual Easter Seals Winter Wine Spectacular on Jan. 30. (UNION LEADER FILE)
"The interactive part of the wine spectacular has been great exposure to our customers and letting people see the diversity of what's being offered in the state of New Hampshire," Fairbrother said Friday.
The Londonderry winery this year will sell 9,000 cases of its wine made from honey - not grapes - and expects to sell more than 20,000 cases next year. Fairbrother said his wines, now sold in 23 states, will hit store shelves in nearly every state in 2014.
Four wine makers from Italy are flying in as well as Michael Mondavi, wine maker and co-founder of the Robert Mondavi Winery in Napa Valley, Calif. About a half-dozen Granite State wineries also will be there.Wine sales make up about 45 percent of the overall sales at state liquor stores. In the year ending June 30, the state sold more than $272 million worth of wine, a 7.3 percent increase from the previous year.
Christine Pederson, director of events and corporate relations with Easter Seals New Hampshire, said proceeds from the wine spectacular support its early intervention program.
"It does translate into sales for us, which is great," Brassard Jordan said. "Consumers actually love the whole way of enjoying the tasting. The reality is the personalities (from various wineries) love that, too. They get to see something for their time being here."
"They can order anything that's at the tasting that night," she said. "There are some items that will be just coming out in small production."
This year's wine spectacular is moving from the Radisson expo to the hotel's ballrooms and armory. People also can sample food from area restaurants.
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