Mike Cote's Business Editor's Notebook: SilverTech brings 'old-school' ideals to high tech
Soggu is also responsible for the Sirius "'80s on 8" channel that is frequently piping old pop hits into these high-ceiling offices and can be controlled from a panel on the wall. It's easier to operate than the old school's clocktower, which the company reactivated after buying the brick building nearly six years ago. That requires a caretaker to come by every two weeks to rewind the clock, whose bell goes off on the hour.
It's an unusually large jump for a company that has gradually added workers just as it has completed renovation of the 19th century building in phases, making sure it didn't over-extend itself, says Jeff McPherson, the company's director of client development. The sign outside didn't even go up until last year.
The company's pride in its local digs is an extension of a service-based company that aims to create a culture where its employees contribute to the community through charitable activities and working with nonprofit boards. Jen Nickulas, who joined SilverTech a year ago to handle marketing efforts for the company, said she spends much of her time organizing such efforts.
While the company has such local and regional clients as Catholic Medical Center, the Jimmy Fund, the Common Man restaurant group, Visit NH and the New Hampshire Union Leader, more than half of its business came from outside of New England last year, McPherson said.
But it's been a gradual climb, which in the tech world is something of an anomaly.
"We've always done things the old-fashioned way. We never got funding, never brought in a financial partner. We just grew it organically," McPherson said. "Now we're in a much different position with the size we're at. We've also learned a lot. We grew up in this building ... We tried a lot, and we failed a lot."
Mike Cote is business editor at the Union Leader. Contact him at 668-4321, ext. 324 or firstname.lastname@example.org.
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