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A British team short track speed skater practices Friday in preparation for the 2014 Sochi Winter Olympics. Comcast says all 1,000 hours of NBC's online Olympic content will be available for streaming onto living room TVs thanks to a new app. (Lucy Nicholson/Reuters)


Olympic-size options for watching Sochi Games

With most of us watching the 2014 Winter Olympics from the comfort of our living rooms, Granite State cable subscribers will have a number of viewing options, whether their favorite sport is competitive skiing or curling.

According to Marc Goodman, local spokesman for Comcast, the company will offer a variety of options for those subscribing to its X1 Platform.

"Comcast is going to showcase the Olympics, with every event available on every screen at any time," Goodman said.

Opening ceremonies for the Sochi Games are Friday.

Brad Schofield, senior marketing director for Comcast, said this year's games would give the company the opportunity to test a new feature in select markets called Instant On Demand, which allows digital customers to restart a show and start from the beginning if they missed part of a program.

"For the first time, all 1,000 hours of NBC's online Olympic content will be accessible directly on the biggest screen in the house through the availability of the NBC Sports Live Extra app on Comcast's X1 platform," Schofield said. "It's no longer possible to miss your favorite sport or competition since every possible Olympics program will be instantly available on demand."

A complete guide to Comcast's Olympic programming is available online at

In January, officials from Verizon Communications announced the acquisition of a similar online video-streaming device that will expand its offerings of television services to multiple devices across the nation.

Contacted on Thursday, officials from DISH Network said information on this year's Olympics coverage wasn't yet available.

"We're not able to share that information at this time," spokeswoman Claire West said.

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