Keene firm's children’s furniture line recognized for innovation
Whitney Brothers was recognized for its Whitney Plus chair, which received the 2013 IIDA EdSpaces Innovation Award in the furniture category at the recent trade show. (COURTESY)
Whitney Brothers, the 110-year-old Keene-based children’s furniture manufacturer, won the 2013 International Interior Design Association EdSpaces Innovation Award in the furniture category for the Whitney Plus line’s chairs at the National School Supply & Equipment Association EdSpaces show in December, before the line was even available commercially, said Brian Vaillancourt, vice president of sales and marketing.
It addresses “a well-funded, higher-end segment of the education and institutional market whose purchases are typically driven by discerning architects and designers,” he said.
According to Whitney Brothers President David Stabler, the new line also celebrates the company’s 110th anniversary.
In 2011 sales went up 6 percent from the previous year, in 2012 sales went up 25 percent from the previous year, and in 2013 sales went up 22 percent from the previous year.
Pieces in the new line include chairs, desks and tables with interchangeable legs that grow with children; storage cabinets that can be color-coordinated with chairs and tables; play housekeeping cabinets with clever modular panel inserts; a writing desk with striking design elements and matching art center; and a sand and water table.
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