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Charmin donates year’s supply of toilet paper to Manchester Fire Department
Last week the Ohio-based company donated a year’s supply of toilet paper, or 960 rolls, which it claims should be enough of the little white squares to wipe the backsides of 20 firefighters for a calendar year. The retail value of that donation would be $518.80 if the department purchased the same amount and the same two-ply grade at a nearby retailer like Wal-Mart.
The Charmin Relief website summed up the effort this way: “We’re helping the butts of those who protect our butts.”
“We heard stories of firehouses across the country that could use a little help due to insufficient funds or other constraints,” said Scott Mautz, regional brand director, in a press release. “We want to help the brave men and women who put their behinds on the line day in and day out for others — America’s firefighters.”
It received more than 1,000 comments about firehouses in need through social media, including 13 comments relating to firehouses in New Hampshire on its Facebook page, according to Jay Gooch, communications manager for Procter & Gamble.
Charmin also will select five firehouses across the U.S. to receive a bathroom mini-makeover “to transform homely to homey and pull in elements inspired from firefighters’ own homes,” according to the release.
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