Manchester media team gives vision to bands' video dreams
Patrick Bosse of Lowell, Mass., Massachusetts who raps as Modefi, holds his album called the Andromeda Mixtape at Misdirected Media in Manchester on Wednesday. (Thomas Roy/Union Leader)
After the demise of their rock band, Me As Time, Brennan Gassek and Geof Gagnon, along with Gassek's younger brother, Nick, formed Misdirected Media three years ago.
The three Manchester men remodeled rented space in the Depot Street Annex building near the Verizon Wireless Arena and pooled their combined talents of audio, video and visuals.
For the last two years, they estimated they have worked with about 200 clients, from local bands wanting demo CDs to corporations seeking videos for trade shows. Last year, they started turning an operating profit.
"I think this is a big year, especially with our plans," he said.
Brennan Gassek, who graduated with Gagnon from Central in 2002, said bands walk in and "they don't know what they need" to succeed. The company works with clients to refine their ideas, often recording several songs along with a music video of their favorite single.
Bands need to be "all ready with a full package" - CD, video for the Internet, website and social media.
"We do offer a cohesive branding opportunity," he said.
"They want to spend more money on their music video than on their recordings," he said. "People feel they get more bang for their buck out of the music videos because it's something people can see."
"You can't just put up a camera and shoot video yourself," he said, saying viewers crave quality.
Gagnon figures he puts in 60-plus hours a week as the only full-time employee. Brennan Gassek, 29, said he logs an average of 40 to 50 hours a week and works another job, while Nick Gassek, 27, works 25 to 30 hours plus a second job.
The company is in the same building with glass-blowing business, a silk-screening operation and a costume shop, which Misdirected Media has tapped for cloaks and Army uniforms to serve as props in their videos.
"I like the atmosphere," said Bosse, who knew some of the guys from their band days. "That it was very relaxed there but very professional."
- Who will come out on top in the Fairpoint strike?
- Total Votes: 1118
Camping out didn't pay for shoppers
Pat Buchanan: What to make of Ferguson?