Street cred

Snowboarders Vie for Street Cred

Union Leader Correspondent
April 07. 2014 5:26PM
An unidentified rider hitting the urban-style wall ride at the 2013 Street Cred event. (Photo Courtesy of Loon Mountain Resort)

LINCOLN - This small town in the White Mountains is about as un-city-like as one can find in New Hampshire but for a few hours this Sunday, it'll be the place where snowboarders will attempt to earn "street cred" as well as prize money when they take on a specially-designed "urban" race course at Loon Mountain.

For the third consecutive year, Loon will cap its season with the "Street Cred" competition, which is being sponsored by Red Bull, 47 Brand, Oakley, Volcom and Snowboarder Magazine.

The competition begins at 12:30 p.m. on the Little Sister trail, just outside the Octagon Base Lodge at Loon, and is open to all contenders. The overall winner will receive a $500 top prize but a total of $1,500 is up for grabs on a per-trick basis.

Loon Mountain has several award-winning terrain parks, and New Hampshire's only Superpipe, but the "Street Cred" course is an entirely different creature, said Brian Norton, Loon Mountain's terrain park manager.

With concrete ledges, chain link, freshly-welded rails, wall rides, and what he called the "infamous swinging gate," the features, Norton said, "are very different from what you'd see normally. It's pretty street-oriented; it's literally like a skateboard contest, but we're snowboarding. It's very unique."

"Everyone's involved, and it's not just the three best kids that are winning," Norton said. "Everyone has a chance to win something, and everyone has that excitement from start to finish."

In addition to watching the on-slope action, spectators can enjoy "street food," including corn dogs, fried dough, and French fries.

"This is a really unique event and we encourage people to come up and watch," said Greg Kwasnik, who is Loon Mountain's communication manager, on Monday. There is no charged for spectators, he said.

Kwasnik said conditions on Sunday should be ideal.

"At this point in our season, our weather will be nice and sunny and warm," he said, adding that despite an extended forecast for much of the Granite State that calls for temperatures in the 50's all week long, there will be lots of snow at Loon for the "Street Cred" event.

"We will not have to make snow. We have plenty of snow and the conditions now are more typical of March than early April. It's gradually melting with this warmer weather but we have plenty of snow and will have no problems staying open this late."

Loon Mountain has announced that it will officially close for the 2013-2014 season on April 20, which Kwasnik noted is a week later than last season and which comes after Loon opened a week earlier than usual, on Nov.8.

Opening early and closing late, he said, has meant that Loon Mountain has had "a really good year."

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