New bicycle store in Salem
SALEM — May is national bicycle month and just in time, a new bicycle retail store is coming to Salem.
Colonial Bicycle Co. at 419 South Broadway will hold its grand opening with a ribbon cutting followed by a free barbecue at 10 a.m. on Saturday.
Colonial Bicycle Co. is owned by Portsmouth resident Ed Kinnaly, who also owns the Trek Bicycle Store in Portsmouth.
Colonial Bicycle is a Trek concept store, and is built to the exacting retail standards of the bestselling line of bicycles in America, according to store manager Dave Ricker.
Independent retailers like Colonial Bicycle also provide the customer service and support that can be missing from big-box retailers and general sporting goods superstores.
“We are certainly dedicated to the bicycle industry, so we have the customer service, and it is going to be a better assembly process than at the big-box stores,” Ricker said. “We have an in-depth knowledge about bicycles, and we are passionate about them.”
Ricker said Colonial Bicycle will not be an intimidating experience for those starting out in the sport. The store stocks everything from entry-level Trek road and mountain bikes to the most advanced pro-level European bicycles.
In addition to the bicycles, the store will also stock clothing and accessories handpicked by Ricker and his staff. The repair center offers bicycle fitting for all makes and models, not just Treks.
Ricker said it’s important that once someone buys a new bicycle, they take the steps necessary to keep it running smoothly.
“A bike is a machine, and it needs proper maintenance to last longer,” Ricker said.
In the coming months, Salem’s sister store in Portsmouth will change its name to Colonial Bicycle Co.
Kinnaly, a former executive with Nike and Bauer Performance Sports, decided to pursue his lifelong dream of opening his own bicycle stores.
“Owning a bike shop is a classic American small-business experience,” Kinnaly said. “For me, nothing is more satisfying than seeing a kid’s face light up when they get their first new bike.”