First call for alcohol: New state liquor store to open Friday on Manchester's Elm Street
MANCHESTER — A new state Liquor & Wine Outlet will open Friday on the south end of Elm Street, representing another piece of development south of downtown.
The 68 Elm St. store, at the corner of Elm and upper Brown Avenue, will offer 1,200 spirits and 1,900 wines — double the selection of the state liquor store on Lincoln Street that will close for good Thursday night as a result.
Customers will receive a 10 percent discount on all wine and spirit purchases made at the new store Friday through Sunday.
Nearby Chalifour’s Flowers welcomed its new neighbor.
“I think it’s going to help us,” General Manager Judy Pyszka said Monday. “I think customers are going to come in and get their flowers and then they’re going to go over and grab some of their wines and spirits.”
She said the liquor store will “bring some business down to the south end of Elm Street.”
The flower shop has seen business increase since The Elliot At River’s Edge, a nearby urgent care center, opened in April 2011.
“It just brings people in the area,” Pyszka said. “It’s creating a lot of movement.”
She said she expects the area to welcome more businesses to the neighborhood in the coming years.
“In 10 years, I bet it will happen where a lot of this area won’t have some of the residential buildings,” she said. “I’m sure corporate business will come in and take over, especially with the liquor store and River’s Edge.”
Market Basket also opened on the south end of Elm Street in April 2012.
The liquor store location, south of Valley Street on property where Theodore Banana operated decades ago, will house the 12,000-square-foot store and a division of enforcement office that will be used for meetings and training sessions.
The stand-alone store, with parking for 60 to 70 vehicles, is modeled after a Nashua superstore and a new Bedford store. Hours for the Manchester store will be 9 a.m. to 9 p.m. Mondays through Saturdays and Sundays 9 a.m. to 6 p.m.
The new store will host special events and tastings while making it easier for downtown restaurants and bars to pick up stock and make appointments with division of enforcement staff, according to the State Liquor Commission.
The commission operates 77 retail locations across the state and serves more than 9 million customers each year.
Since 2010, it has renovated or relocated 15 stores. The commission said those changes helped ring up record-setting sales of $603.5 million for the 2013 fiscal year, which ended last June.