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Big Dyn sign

Manchester regulators OK large Dyn sign

New Hampshire Union Leader

May 21. 2014 8:47PM

MANCHESTER — The Internet performance company Dyn has won city approvals to erect a rooftop sign that will be twice the size allowed by the the city ordinance, the company and city officials said.

The sign — which incorporates LED-lighting into the company name and circular logo — works out to about 1,000 square feet and should go up this summer, said Paul Mailhot, vice president of business operations for the company.

He said it will be a beacon, showing off the Millyard as a tech-heavy area in the state.

“We want the state to know we’re open for business,” Mailhot said.

In March, city regulators rejected a similar sign that was nearly triple the city’s limit of 500 square feet for signs in the Millyard.

But Dyn maintained that its Dow Street location is farther away from the highway than many other Millyard buildings.

“Frankly, no one would have seen the sign from (Interstate) 293. We wanted people to see it and draw attention to the Millyard,” Mailhot said. He said the approved size will be able to do that.

City regulators approved the sign earlier this month.

“We weren’t trying to be jerks the first time,” said William Bevelaqua, chairman of the Manchester Zoning Board of Adjustment. “If we weren’t careful and we allowed them, everyone would come in.”

Mailhot stressed that the sign is not a billboard, just letters that will be held up by brackets. Engineers are currently designing the structure.

The design is similar to the massive Pandora Sweaters sign that dominated the Millyard for decades. Dyn has said it links the Millyard heritage to the future.

The lettering was actually penned by Pandora owner May Gruber, who wrote out the Dyn name shortly before she died last year.

Dimensions call for the sign to be 20 feet from the rooftop to the top of the lettering. It will be 53 feet long.

Mailhot would not discuss how much Dyn is paying for the sign. He said the company did not understand the process initially, but the feedback from the zoning board was valid.

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