Big Dyn sign
Manchester regulators OK large Dyn sign
The sign — which incorporates LED-lighting into the company name and circular logo — works out to about 1,000 square feet and should go up this summer, said Paul Mailhot, vice president of business operations for the company.
“We want the state to know we’re open for business,” Mailhot said.
In March, city regulators rejected a similar sign that was nearly triple the city’s limit of 500 square feet for signs in the Millyard.
“Frankly, no one would have seen the sign from (Interstate) 293. We wanted people to see it and draw attention to the Millyard,” Mailhot said. He said the approved size will be able to do that.
“We weren’t trying to be jerks the first time,” said William Bevelaqua, chairman of the Manchester Zoning Board of Adjustment. “If we weren’t careful and we allowed them, everyone would come in.”
The design is similar to the massive Pandora Sweaters sign that dominated the Millyard for decades. Dyn has said it links the Millyard heritage to the future.
Dimensions call for the sign to be 20 feet from the rooftop to the top of the lettering. It will be 53 feet long.