Amherst firm screens zombie short film in Manchester
MANCHESTER — With the AMC smash show “Walking Dead” in reruns, a local company debuted its own short zombie film on Thursday, expecting the movie-commercial hybrid will go viral and feed the public’s craving for zombie lore.
And gore for that matter.
The Amherst-based College Bound Movers screened “Mibox Zombie’’ at the downtown restaurant XO. The 5-minute film touts Mibox, a portable storage unit that is safe and secure, even during a zombie apocalypse.
“There’s just a big want, a big desire to watch zombies now,” said Brandon Blackwell, marketing manager for College Bound Movers, which owns Mibox. “We figured we’d fill people’s withdrawals because ‘Walking Dead’ is over until the fall.”
Like ‘Walking Dead,’ there’s an automatic weapon, and a lot of people are running from a zombie horde.
It is in black and white, as in the classic “Night of the Living Dead.” The movie spoofs PODS, a competitor of Mibox.
And it ends with a double entendre that will help a viewer remember the Mibox brand.
It’s available at Youtube with the search term “mibox zombie.”
The director, Jeremy Earl Mayhew of Amherst-based Earl Studios, said about 50 actors were used in the film, most of them friends, family or employees of Edward M.P. Smith, the founder of College Bound Movers.
He hopes the film will get 1 million viewers, but it’s hard to say when. Everyone connected to the company put it on their social media pages after the offical launch. But it won’t get traction until someone important posts or retweets, Mayhew said.
“It could sit there for a year or a day. It’s all about the right people seeing it and pushing it out,” he said.
Mayhew, who usually films commercials, said viral videos are a great marketing strategy. They work if they’re different, engaging and fun.