HoneyBaked Ham wants to add NH franchise sites
“It’s primarily females over 40 is what we see as our demographic,” he said.
And Mancine said the company is not only about buying a ham around the holidays. (The Saturday before Easter is the biggest sales day in its Northeast stores.)
Turkey and ham slices also are for sale, as well as cakes and pies.
Franchises run anywhere from $150,000 to $350,000.
Franchise owners pay 6 percent of sales as a “royalty fee” and another 2 percent into a national advertising fund.
HoneyBaked Ham counts about 400 locations in more than 40 states.
“We have modeling software that looks at the demographics, all types of demographics that will help us understand where to put the store,” Mancine said. “Even before we start to build, we look at the site and see whether it makes sense for this to be successful.”