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HoneyBaked Ham wants to add NH franchise sites

New Hampshire Union Leader

June 23. 2014 10:45PM

HoneyBaked Ham wants to bring its pork wrapped in gold foil to more tables in the state by setting up franchise stores in three cities.

“There’s lots of areas in the New Hampshire market that seem to fit our demographics, and we see some great growth,” Rich Mancine, the senior franchise business consultant, said from the company’s Alpharetta, Ga., headquarters on Monday.

The company wants to expand into Manchester, Concord and Keene. It currently has a store in Nashua on D.W. Highway.

“It’s primarily females over 40 is what we see as our demographic,” he said.

And Mancine said the company is not only about buying a ham around the holidays. (The Saturday before Easter is the biggest sales day in its Northeast stores.)

“We have a full sandwich menu as well as soups that can be dine-in or takeout at the store,” he said.

Turkey and ham slices also are for sale, as well as cakes and pies.

Franchises run anywhere from $150,000 to $350,000.

“It’s money up-front, typically a small business loan” or cash, he said.

Franchise owners pay 6 percent of sales as a “royalty fee” and another 2 percent into a national advertising fund.

HoneyBaked Ham counts about 400 locations in more than 40 states.

Stores, which vary in size from 1,800 to 2,400 square feet, employ between five and 25 workers, depending on the time of the year.

“We have modeling software that looks at the demographics, all types of demographics that will help us understand where to put the store,” Mancine said. “Even before we start to build, we look at the site and see whether it makes sense for this to be successful.”