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October 05. 2014 8:34PM

Ask the Expert: If you want to create real impact, start an online business


 

I love the Internet. The Internet is a great place to share ideas and information, to connect friends and family around the world, and to start a business.

It is this last point that gets me most excited. If you are an entrepreneur or business person, if you want to create real impact, you need to start an online business.

Don’t get me wrong. There is great value to brick and mortar. Local community is in my DNA. My parents have run Indian Head Athletics in downtown Manchester for the past 30-plus years. But the reason today’s entrepreneurs should be salivating at the prospects of operating a business online is one word: scale.

The connectivity of the Internet and the tools technology has created means that every online business has the opportunity to grow exponentially. You can enjoy all the benefits of living in New Hampshire while still reaching a global audience. No matter how hard my dad worked he wasn’t going to reach customers in Europe or California. But an online business can.

Yet, this possibility has made many people lazy. Some entrepreneurs think scaling is easy; that it is just one viral video away from happening. That couldn’t be further from the truth.

The truth is scaling a business is hard. In fact, my work at Dyn (helping grow the company from 20 or so employees to more than 400) has been some of the most difficult, yet rewarding of my life, which is why I thought this issue needed more exposure. The startup world talks a lot about founding a company but not nearly enough about how to make it successful and sustainable.

That is why I suggested the idea of holding a conference dedicated to scale to my friend Jason Calacanis, founder of Launch. Jason, who has scaled many businesses, agreed. As a result, on Oct. 23-24 some of the best entrepreneurs in the world will attend the Launch Scale Conference in San Francisco to discuss this very topic.

The conference will attack the issue of scale from two major tracks: scaling customer/revenue adoption (i.e. getting more people to pay to use your product or service) and scaling technology (i.e. making sure that product or service can keep up with the increased demand).

I’ll be speaking with Rami Essaid, CEO and cofounder of Distil (a Dyn partner) on scaling traffic to your website or application, to keep up with demand of your services created through a scalable go-to-market machine. Other speakers include Steve Huffman, co-founder of reddit; Danae Ringelmann, co-founder of Indiegogo; and many, many more. At Dyn, we believe in Launch so much that we sent two New England entrepreneurs a couple years ago. Yeah, we’re a little crazy — you’ve probably seen our sign on 150 Dow St. at our headquarters! But we all get into entrepreneurship because we’re a little crazy. At the Alpha Loft (I’m chair of the board) in Manchester we have this famous Apple quote on the wall: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

If you scale your business correctly, you get to deliver your ideas to the world. It will take a lot of hard work, but it’ll be worth it.


I look forward to hearing from you at http://abihub.org/ask-the-expert/ or please contact me directly at kyork@dyn.com

About the author: Kyle York is currently the chief revenue officer of Dyn. In addition, he is chairman of Alpha Loft (New Hampshire’s most powerful and influential nonprofit for entrepreneurship), an angel investor and entrepreneur. York also is a co-founder of music and brand alignment agency 1band 1brand, and board member of Rock On Foundation, the charity of NBA player Matt Bonner and his brother, Luke. You can learn more about Dyn at www.dyn.com and connect at: https://twitter.com/Dyn https://www.facebook.com/Dyn https://www.linkedin.com/company/dyn https://www.youtube.com/user/DynInc


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