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McIntyre’s general manager touts the ski area’s benefits

New Hampshire Union Leader

February 18. 2015 7:31AM

Ross Boisvert, left, general manager of McIntyre Ski Area, discusses ski area operations with Seth Goodall, Boston-based regional administrator for the U.S. Small Business Administration, Tuesday at the ski area. MARK HAYWARD/UNION LEADER 

Ross Boisvert was 12 when he first visited McIntyre Ski Area. Today, after cycling through many a job at the city's slopes, he's vice president and general manager.

On Tuesday, Boisvert gave a tour of the 44-year-old ski center to local and regional leaders and their representatives to showcase what McIntyre has done to remain a successful small business in New Hampshire.Seth Goodall from the U.S. Small Business Administration and Dallas Lagerquist from NBT Bank were among the tour attendees. Both organizations provide moral and financial support to McIntyre.

According to a skiNH impact study of the 2012-13 season, $359 million was spent between May 2012 and April 2013 by skiers, snowboarders and non-sking family members. In addition, an estimated $786.5 million was spent on secondary spending throughout this same time period.“Obviously snow has negative impacts at times, but it also has very positive ones as well,” said Goodall, a regional administrator for the SBA.

McIntyre employs 298 people. In the winter, it hosts skiing, snowboarding and tubing on 200 vertical feet of slopes. The ski area also hosts weddings and functions in the summer. The McIntyre lodge hosted 15 to 20 events, including eight weddings, last summer, according to Boisvert. The goal is to host three events per week.McIntyre Ski Area has been managed by McIntyre Ski School since it signed a 25-year lease agreement with the city to operate the slopes in 2009.

McIntyre had previously been run by the city and was a money loser for a long time, racking up thousands in debt each season.“Everyone wanted to see the place exist, but the city wasn't in a position to really make it happen,” said Boisvert, who for the past five years has been implementing new programs and activities to encourage support from the community, including an after-school program. Right now, 42 students are involved, but the goal is to eventually have 5,000 kids participating in the five-week long program.“I'm in the industry - I get what's going on,” Boisvert said. “I see the trends, and I know what I needed to do.”

McIntyre also hosts all of the Manchester high schools and other surrounding town high schools for snow sports practices.City native Dallas Lagerquist of NBT Bank said she started skiing at McIntyre, and that her children also were first introduced to skiing there.

“Just a little over 10 years ago my house was right here, and we always envisioned our kids walking over here with skis,” she said. “Manchester needs this, but not only Manchester, but the greater Manchester area. The border areas need it.”

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