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Ragged Mountain decides to get aggressive

Sunday News Correspondent

October 01. 2016 7:47PM
In anticipation of the 2016-2017 season, Ragged Mountain in Danbury, shown here on Sept. 26, launched its Mission: Affordable initiative, which includes a season pass offered for a limited time for $349 and a free, season-long, learn-to-ski-or-ride program. (JOHN KOZIOL/Sunday News Correspondent)

DANBURY - Ragged Mountain aims to drum up excitement for skiing by offering a $349 season pass and free lessons for people who want to try the sport.

This season the resort has launched its Mission: Affordable initiative because at current ticket prices, skiing and riding are no longer sports that "many people in New England can enjoy," said Ryan Schramm, who is Ragged's general manager. The pass much be purchased by Oct. 31 to lock in the $349 rate. Afterward it will be $449.

The first part of Mission: Affordable is what Ragged described as "the lowest priced season pass price available at a full service resort in New England" that comes with no black-out days, while the second part is a free, seasonlong learn-to-ski or ride program.

Compared to other seasonal-pass programs, Ragged's is aggressive, said Jessyca Keeler, executive director of Ski NH, a trade organization. She said she was unaware of other resorts emulating it. She did add, however, that there are numerous other seasonal packages available from Ski NH members but that the learn-to-ski program at Ragged is unique because it is season long, not just for limited, specific times.

"Honestly, it's pretty exciting, and hopefully it gets a lot of traction and gets a lot of people in the door who might not go otherwise," keeler said.

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