White Birch Brewing opening a new Nashua location | New Hampshire
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White Birch Brewing opening a new Nashua location

By MELISSA PROULX
Union Leader Correspondent

February 20. 2018 11:30PM
Bottles of White Birch Wild Ale sit on the shelf inside the microbrewery in Hooksett. The company is moving to Nashua. (JOSH GIBNEY/UNION LEADER FILE)



White Birch Brewing will be planting its roots in Nashua this spring after leaving its first home in Hooksett earlier this month.

The craft brewery, founded in 2009 at 1339 Hooksett Road, started by producing 15- or 20-gallon batches, eventually growing into a 30-barrel operation.

“The location wasn’t bad, but the building was really run down,” owner Dave Herlicka said Tuesday.

Herlicka’s brother, Bill, started White Birch in 2009. Dave Herlicka took over as owner last year. The brewery is known for its Blueberry and Raspberry Berliner Weisse brews.

The new location will be at 460 Amherst St. in an approximately 11,000 square foot facility. Herlicka said he had looked at about 30 other locations before finding the Nashua one.

“It was like a little gem tucked away,” he said.

The Nashua location, expected to open in April, will have a new tasting room with a bar and seating, with a dozen beers always on tap. Food also will be served.

“When they come check us out in Nashua, they’ll be blown away by what they see,” Herlicka said.

Customers will also be able to sit and watch the production process from the bar and seating area.

“We’re beyond excited,” he said.

Craft breweries have grown dramatically during the past five years. New Hampshire is home to more than 70 craft breweries, according to Brew NH, a nonprofit trade group.

Herlicka said that customers want fuller bodied, more flavorful beers he and other breweries produce.

“It’s changing people’s palates,” he said. “The market’s just on fire.”

Herlicka said the new location has some added benefits as well, like the overall demographics of the town, the visibility of the new location and the close proximity to Massachusetts.

“Nashua’s got a cool vibe,” he said. “It’s a great city.”

Along with the three full-time and one part-time employee currently on staff, Herlicka said that he’s looking to add two wait staff people and three to five employees for the brewing staff.

Herlicka said that he’s also planning on adding a chief financial officer to the staff as well.

Both the move and the build-up are being funded by Herlicka.

“This really was a sequence of events that just worked out together,” he said.


Business General News Hooksett


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