Peterborough relaunches Greenerborough eventBy MEGHAN PIERCE
Union Leader Correspondent
March 04. 2018 11:01PM
PETERBOROUGH — A team of environmentally concerned area residents have come together to bring back Greenerborough.
Greenerborough was started by the Greater Peterborough Chamber of Commerce in 2008 as a green expo that grew over the years into a home show/tech fair/farmers market mash-up that took place on Grove Street and inside the Peterborough Town House and Monadnock Center for History and Culture.
The downtown green expo closed Grove Street to traffic and while popular with vendors and attendees, it wasn’t popular with downtown businesses that lost business during the event, said Jeanne Dietsch on Friday.
Dietsch is a member of Peterborough’s Economic Development Authority and is part of the group of residents who are planning the relaunch of Greenerborough. She said on Friday that Greenerborough was a popular event that focused on sustainability and that many in town would like to see it revived.
Before bringing back the event, the group first met with members of the Chamber of Commerce to learn about the challenges of running the event and why it was ended two years ago.
The event failed to help Greater Peterborough businesses, especially the ones downtown that didn’t benefit from the one day green expo, she said.
For one the vendors and the attendees were not the best match, she said.
“A lot of the vendors were from outside the region and they had promoted it to people inside the region,” Dietsch said. “The other aspect was it was a money loser. So we’ve put together a business plan so it will break even at least.”
First off organized have dubbed the event “Greenerborough 2.0” to indicate that it is a new version of the event. Additionally, this new iteration of Greenerborough will take place at the Peterborough Community Center on Elm Street, where it can take advantage of outdoor and inside space. This year Greenerborough will not stop downtown businesses on a Saturday in May and instead encourage businesses throughout the area to participate with activities and deals as sponsors that would attract Greenerborough attendees on their way to or coming home from the event.
Greenerborough 2.0 is planned to take place Saturday May 5 from 9 a.m. to 4 p.m. at the Peterborough Community Center on Elm Street.
The event is being sponsored by Peterborough businesses Froling Energy and Nature’s Green Grocer.