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Report: Goldman Sachs, Apple pairing up to launch new credit card

By Seung Lee
The Mercury News

May 19. 2018 8:20PM

Goldman Sachs wants to be in the consumer finance business. Apple wants to integrate itself more into its customers' wallets. To satisfy both desires, the two companies are reportedly coming together to launch a new joint credit card as early as next year.

The new credit card is expected to carry the Apple Pay brand and may bring perks for its credit card customers, according to the Wall Street Journal on Thursday.

The credit card is only the latest news of Apple's and Goldman Sach's marriage. In February, Goldman Sachs was discussing with Apple introducing a financing plan to help customers buy iPhones and other Apple products at a lower interest rate than other credit cards.

Goldman Sachs, which has been a Wall Street powerhouse in investment banking for decades, has pivoted toward more consumer-based banking in the past two years.

Apple, meanwhile, has been exploring new ways to expand Apple Pay, as other mobile payment systems like Google Pay (formerly known as Android Pay) and one in Facebook Messenger have sought customer's wallets. Apple Pay is also part of a larger services business - along with App Store, Apple Music and others - that has provided strong growth for Apple in recent quarters.

The Goldman Sachs-backed Apple Pay credit card may provide advantages to Apple, which currently has a credit card with Barclays that the Goldman partnership will replace. The Barclays card offers interest-free financing on Apple product purchases. But Apple makes only 0.15 percent per transaction. Goldman Sachs may more than double that.



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