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Marketing vet to lead MicroArts

Union Leader Correspondent

July 16. 2018 9:51PM


GREENLAND — Danielle O’Neil, a Seacoast marketing veteran with executive experience at Lindt USA, is the new president of MicroArts Creative Agency on Portsmouth Avenue.

MicroArts is a 30-year-old agency that launches new brands, repositions existing ones and drives initiatives for Fortune 500 companies, according to company officials.

Founder Peter Getman says today’s brands need more than great design or copy to win. They need business and marketing strategies that tee up to the right opportunity, investment and audience, according to a news release.

“Danielle has a proven track record of leading the strategic development for a brand in one of the most competitive categories. We’re lucky to have her,” Getman said in a statement.

O’Neil led a team that saw significant increases in awareness and market share at Lindt & Sprungli in Stratham. She started at the company in 2002 as a sales analyst and says she was promoted from within as the company became more profitable.

As a brand manager, O’Neil developed the USA brand strategy for Lindt chocolate bars, the second largest Lindt business, according to her LinkedIn account.

O’Neil said she is excited to join MicroArts, which she described as a nimble and agile agency that works with national and local brands.

“I’m bringing to MicroArts a general business mindset as well as a marketing mind set,” O’Neil said during an interview Monday.

O’Neil said she could tell on her first visit to MicroArts this position would be a neat fit.

“When I walked into the building I thought, ‘This is going to be different. The atmosphere is so cool,’” O’Neil said. “You can tell there is something creative brewing here.”

O’Neil said MicroArts supports brands through influencer marketing, websites, online videos, industry trade shows, packaging, displays, print advertising, industry advertising and television commercials.

“There is a wide variety of ways to reach each consumer group,” O’Neil said. “It’s usually a combination of things that drive your repeat business.”


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