Daughters of owners will take over W.S. Badger Co.
August 09. 2018 11:54AM
GILSUM - Family-owned W.S. Badger Co., which makes body-care products, is promoting the next generation of leaders, naming two daughters of founder and CEO Bill Whyte as co-CEOs.
Emily Schwerin-Whyte and Rebecca Hamilton are the daughters of Whyte and Chief Operating Officer Katie Schwerin, who will continue in her role.
In addressing company employees, Whyte said: “My new title is, ‘founder.' To me, that's profound, and it says it all, that I had the persistence and good fortune to turn an idea into reality and that I had the support of a community of good people who helped make that vision far greater and more successful than I ever imagined.”
Now a team of more than 100 employees, the company produces sunscreens and nearly 100 hundred personal care products at its headquarters in Gilsum,
“Now, as our father steps into the role of wise founder and supporting visionary, it's an honor for my sister and me to co-lead Badger's future and strategic visioning,” Hamilton said.
Both daughters will retain their current roles, Schwerin-Whyte as vice president of sales and marketing and Hamilton as vice president of research and product development.
Both will take more active public roles.