Rate card for political advertising in print and online | New Hampshire New Hampshire Union Leader Advertising


Specifications for Digital Advertising

Ad sizes, settings and other specifications for creative on Unionleader.com, NewHampshire.com, NH365.org or NHAngle.com


Creative Specifications

Roadblock
970 x 90, 300 x 600 and 300 x 100 pixels
FLASH, GIF, JPG, HTML

Half Page
300 x 600 pixels
FLASH, GIF, JPG, HTML
50k Max Initial file size

Large Leaderboard
970 x 90 pixels
FLASH, GIF, JPG, HTML
50k Max Initial file size

Medium Rectangle
300 x 250 pixels
FLASH, GIF, JPG, HTML
50k Max Initial file size

Half Banner
234 x 60 pixels
FLASH, GIF, JPG, HTML
30k Max Initial file size

Rectangle
300 x 100 pixels
FLASH, GIF, JPG, HTML
30k Max Initial file size



AD UNITS & FILE SIZE
  UNIT GIF
JPEG  
RICH
MEDIA  
Half Banner 234x60 30k 30k
Rectangle 300x100 30k 30k
Big Square 300x250 40k 40k
Half Page 300x600 40k 40k
Large Leaderboard   970x90 40k 40k
Expandable
Billboard

970x415* from 970x90 
60k 60k
Interstitial 500x500 50k 50k
Adhesion Banner 500x100 40k 40k

ANIMATION
Max animation length 15 seconds.
Animation must stop on still image after a maximum of 3 loops.
Animation must be in the form of an animated gif or 3rd party HTML 5.

AD BORDER
A minimum 1 pixel border must be added to all white or light colored ads to separate ad from editorial content.

CREATIVE ROTATION
No more than 3 creatives may rotate through any given ad placement. Please allow 1 business day for change of creative.

AUDIO (In-Banner)
Must be user-initiated (upon click) and include standard controls (play, pause, mute, stop)

VIDEO (In-Banner)
May be host or user initiated and include standard controls (play, pause, mute, stop)

VIDEO (Interstitial)
May be entirely third party hosted or supplied in standard video format (AVI, MP4, or MOV) or as Youtube hosted video.)
Video interstitial must contain a clickable close button.

EXPANDABLE BILLBOARD
Placement above navigation bar. (Ad size in pixels: Closed 970x90, Open 970x415). Auto expands once per day. Auto expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click.

Ads should be submitted as two separate JPG
panels, 970x90 and 970x415.

Open 970x415 panel must contain a close button.

ADVANCED BANNERS
Advanced banners must be third party hosted HTML 5.

Third party hosted ads should be developed for Doubleclick for Publishers.

CONTENT
No gambling, faux functionality, or pornography allowed. Political content must be clearly branded in all frames.
Union Leader Corp. reserves the right to reject any advertising, including insertion, graphic, text description or URL. Any ad that will cover editorial content must be approved before campaign begins. Ads should not rewrite the title tag or URL.


Contact us


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Published by:
Union Leader Corporation

Mail Address:
P.O. Box 9555
Manchester, N.H. 03108-9555

Corporate Offices:
100 William Loeb Drive
Manchester, N.H. 03109
(603) 668-4321

Pre-Printed Insert Delivery Address:
150 Venture Drive
Dover, N.H. 03820

FAX Number: (603) 624-0727

The Union Leader Corporation publishes the Union Leader (Daily Monday through Saturday), New Hampshire Sunday News, Sunday Color Comics.

PERSONNEL
Retail/Classified Advertising
Jim Normandin
jnormandin@unionleader.com

Advertising Services Manager
National/Major Accounts
Robin Wilson
rwilson@unionleader.com

Digital Sales Manager
Chris Durant
cdurant@unionleader.com

Member: (AAM) Alliance for Audited Media, (NENPA) New England Newspaper and Press Association, (NENAEA) New England Newspaper Advertising Executives Association, (NCAMA) Northeast Classified Advertising Managers Association, Co-op New England.