Monarchs - Fisher Cats - NASCAR

Sports Video Advertising

The New Hampshire Leader offers an effective way for local businesses to access iconic professional sports leagues and target a highly engaged local audience

 Digital sports content on the, creates an engaging viewing experience for users and allows easy integration of your marketing message.

Why Advertise with Digital Sports Highlights?

Connect with the engaged and passionate sports fans on the Union Leader by utilizing the advertising assets available within our professional and collegiate sports video content. Unlike broadcasted content, online sports highlights have legs – they remain accessible to the public indefinitely, generating brand exposure every time they are viewed and allow consumers to click thru to your website.

It’s Also About Momentum
The growth in online video viewership is undeniable

Businesses and brands want more videos!
  • Video ads served are up 22% in 2013 compared to 2012
  • 50% of businesses said that over 50% of all their campaigns had a digital video component in 2012
  • 37% of businesses say that video advertising will be the largest media increase this year
  • 69% of businesses see video advertising as or more effective than a broadcast ad

Impactful Content
The New Hampshire Union Leader offers video content across a variety of well-known national and local sports properties. Including opportunities to advertise on two popular local teams that can provide your business with great local sports alignment and goodwill in the local community.

Local Sports
  • Fisher Cats - AAA Baseball
  • Monarchs – ECHL Hockey


Contact us

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Published by:
Union Leader Corporation

Mail Address:
P.O. Box 9555
Manchester, N.H. 03108-9555

Corporate Offices:
100 William Loeb Drive
Manchester, N.H. 03109
(603) 668-4321

Pre-Printed Insert Delivery Address:
150 Venture Drive
Dover, N.H. 03820

FAX Number: (603) 624-0727

The Union Leader Corporation publishes the Union Leader (Daily Monday through Saturday), New Hampshire Sunday News, Sunday Color Comics.

Retail/Classified Advertising
Jim Normandin

Advertising Services Manager
National/Major Accounts
Robin Wilson

Digital Sales Manager
Chris Durant

Member: (AAM) Alliance for Audited Media, (NENPA) New England Newspaper and Press Association, (NENAEA) New England Newspaper Advertising Executives Association, (NCAMA) Northeast Classified Advertising Managers Association, Co-op New England.