Email marketing for mobile apps

Do you have an app or are you in the process of developing a mobile app? If so, you should be using email marketing. A lot of people overlook this essential marketing tool as antiquated, but email is more accessible now than ever because of smart phones. People are carrying their inboxes around with them and are using it for a majority of their business-related communication.

There are many factors responsible for the failure of an app in the highly-competitive app market. That’s why it’s so important to have a result-oriented strategy that includes email marketing.

Low-Cost with High ROI

Email is a low-cost tool that has an incredibly high return on investment (ROI). Studies indicate that for every $1 you spend on email marketing, you get about $40 in revenue. Other types of paid advertising are necessary, but email is a great way of keeping in touch with those who’ve showed interest in your app and of converting that interest into sales. Email is a great way of notifying people of pre-launch, launch, and post-launch news. You can create a sense of urgency for both current and potential app users.

Immediate Results

Email marketing produces meaningful results within minutes. Once an email is sent to potential app users, you can see how many people opened it, how many people clicked on the link you provided, how many people unsubscribed, and how many people left the email unopened. You can use this data to retarget your customers and refine future campaigns.

Gathering Email Addresses

It’s good if you can start gathering contacts before your app is launched. One of the most efficient ways of doing this is to set up a website where you can add emails. This could be a full website, a one-page website, or even a landing page depending on what your needs are. You can create a landing page with an email marketing platform like MailChimp that you can direct people to for collecting emails.

It’s good to have some sort of incentive to offer people in exchange for their email. You can offer exclusive information, first-looks, specials, or discounts. You want to make your email subscribers feel special, part of an exclusive group.

You can invite people to sign up using your social media pages. Some email services will allow you to add a signup section to your Facebook page.

And don’t forget in-app email signups once your app is launched. Staying connected to your users after they purchase your app gives you lots of opportunities. You can keep them updated on news and happenings, create a community around your app, and up-sell to them in the future.

Contact Union Leader for more information about creating an email marketing strategy for mobile apps and websites: 603-668-4321, Ext. 264.

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